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Case Study 03 — Interswitch Group
Launching Digital Payments for Nigeria's Transportation Sector
Role
Contributed to go-to-market strategy, product positioning, and sales enablement for the launch of Quickteller Transport — a payments solution designed to digitize transport payments and expand the Quickteller platform into the mobility sector.
Challenge
Nigeria's transportation sector remained heavily cash-based, creating friction for commuters and limiting the adoption of digital payment channels. There was an opportunity to introduce a digital payment solution that could enable users to pay for transport services seamlessly while expanding the payments ecosystem into a new vertical.
Key Actions
- Supported GTM strategy for entering the transport payments market
- Developed product positioning for digital transport payments
- Collaborated with product, sales, and technology teams to enable market launch
- Coordinated with banking and technology partners across the payments ecosystem
Impact
- Expanded digital payment adoption within the transport sector
- Increased payment transactions processed through the Quickteller platform
- Enabled revenue growth through a new payments vertical
- Unlocked new customer segments seeking digital alternatives to cash payments