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Case Study 02 — Interswitch Group
Expanding Merchant Payments and Partnerships for Quickteller Business
Role
GTM Strategy & Commercial Partnerships, led go-to-market planning, strategic partnership development, and cross-functional coordination to expand payment channels adoption for merchants and customers.
Challenge
Merchants in Nigeria required modern, secure, and scalable payment solutions to accept digital payments across multiple channels. Key challenges included introducing contactless payments, strengthening security through 3D Secure and 2FA, managing merchant risk, and ensuring seamless transaction processing across a growing merchant base.
Key Actions
- Led merchant acquisition and POS deployment initiatives
- Coordinated with banking partners, card schemes (Visa, Mastercard, Amex), and acquirers
- Aligned product, operations, technology, and customer support teams
- Supported merchant reporting, analytics, and loyalty program enablement
Impact
- Expanded POS deployment and merchant adoption across Nigeria
- Increased transaction volume and value on Quickteller Business
- Strengthened platform capabilities in payments, analytics, reporting, and loyalty
- Built strategic partnerships with banks, card schemes, and technology providers